Idea of the Year
Year & Month:
November 2006
Presenting Organisation:
Autocar
Country:
UK
Category:
Passenger
Type:
Corporate
Model:
ce'ed
Description:
At the ceremony to announce the results of the 2007 Car of the Year award, this prestigious UK magazine also presented Kia with a special award to acknowledge the introduction of the 7-year warranty for the all-new Kia cee’d model in Europe. The magazine stated that “this warranty is an extraordinary offer, an indication of Kia’s confidence and a worthy winner of our annual award.”