Best in Quality of Ownership Experience
Year & Month:
October 2006
Presenting Organisation:
Strategic Vision
Country:
USA
Category:
Passenger
Type:
Customer
Model:
Optima (Magentis)
Description:
The Optima (‘Magentis’ in some countries) and Sedona (‘Carnival’ in some countries) earned top honors in their respective categories in Strategic Vision's 2006 Total Value Index (TVI). The study correlates various economic issues with the overall quality of the ownership experience by surveying more than 64,000 new car buyers about their first 90 days of ownership. Components of Total Value include reliability, warranty, anticipated resale value and durability.