Total Value Award
Year & Month:
October 2006
Presenting Organisation:
Strategic Vision
Country:
USA
Category:
Passenger
Type:
Quality
Model:
Optima (Magentis)
Description:
Owners of the all-new Kia Optima expressed extreme satisfaction with their new cars earning it top honors in Strategic Vision's 2006 Total Value Index (TVI). The San Diego-based research firm’s calculations correlate various economic issues with the overall quality of the ownership experience.