First in Large Segment TVI

Kia Amanti (Opirus) topped the large car segment in the Strategic Vision Total Value Index® (TVI®). The TVI considers complete consumer ownership experience as well as beliefs about the economic consequences of the purchase, either immediate or expected. Strategic Vision calculates the TVI by taking into consideration statements that owners make about value, including expected reliability, expected fuel economy, price paid and expected resale value, and then incorporating the importance of the variables that make up the ownership experience.