Best Ads of 2009

Year & Month: 
December 2009
Presenting Organisation: 
PETA
Country: 
USA
Category: 
Crossover
Type: 
Communication
Model: 
Soul
Description: 
Kia Motors produced an animal-friendly commercial that made use of creative alternatives to live animals. Kia Motors' "A New Way to Roll" ad features some very hip computer-generated hamsters, meaning that no cruel breeding farms were used to create these sweet animals. The ad proves that cool leaves cruel in the dust every time. PETA Senior Vice President Tracy Reiman says, "More and more advertisers are getting the message that encouraging kindness makes good business sense."