Best In-Game Promotion

Kia Canada was honoured with a Sponsorship Marketing Award by the Toronto Football Club (Toronto FC) yesterday. The award was for the “Bury It In The Borrego” promotion, which ran October 18th, 2008. Mark McCash, National Marketing Manager at Kia Canada said, “As a loyal supporter and proud sponsor of the Toronto FC, Kia Canada wanted to develop a promotion that was engaging to help add to the excitement of the game.” The promotion was designed to take place during halftime at Kia Canada’s Title Night and offered a lucky supporter the chance to win a new “09 Kia Borrego”. In order to win, the contestant had to kick a ball into the open rear hatch from a distance of 25 yards. “The “Bury It In the Borrego” promotion is now used as a best practice for our partners,” said Paul Beirne, Senior Director of Business Operations for Toronto FC.