Manufacturer Web Sites Satisfying New-Vehicle Shoppers

Kia's website, the most useful automotive manufacturer site for new-vehicle buyers, offers not only rich content, but also strong execution of content, according to the J.D. Power and Associates 2010 Manufacturer Web Site Evaluation Study(SM) (MWES)—Wave 1. Kia ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping with an index score of 880 on a 1,000-point scale and performs well in all four factors. Kia improves by 25 points overall—most notably in the speed, navigation, and information/content factors—from the previous wave of the study, released in June 2009.